7 practical SEO Strategies to BOOST YOUR RANKINGS
If you are new to the world of SEO blogging and digital marketing please check out our previous blog to better understand what SEO really is. This blog is to help you improve your site’s ranking by using 7 easy and important SEO strategies that you might have never heard before.
1) Have On-Page SEO images
Images, when used correctly help readers better understand an article. A picture is worth a thousand words really isn’t just a proverb. It helps the reader understand what you mean better using a chart or data flow diagram. Adding relevant pictures even makes your social media posts more enticing.
In short, add images to every article you write to make them more appealing. As seen in Google’s vision for the future of search, this technique can turn out to provide you with a nice bit of traffic as well.
2) Add Alt-Image SEO Text in Your image
Alt tags are text alternative to images when a browser can’t properly render them. According to Wikipedia, “In situations where the image is not available to the reader, perhaps because they have turned off images in their web browser or are using a screen reader due to a visual impairment, the alternative text ensures that no information or functionality is lost.”
Hence, be sure to add alt text to every image you use and make sure the alt text includes the SEO key phrase for that page. Adding appropriate alt tags to the images on your website can help your website achieve better rankings in the search engines by associating keywords with images. Furthermore, describe the image so both search engines and people can easily make sense of it. The more relevant information an image has, the more the search engines will deem this image as important.
3) Share Interesting Infographics
Adding infographics and structured data to your pages can help search engines display your images as rich results. While Google says structured data doesn’t help you rank better, it does help achieve a more cut-out listing in Image Search. If you add structured data to your images Google can add a badge to your image, categorizing your image in turn. For best results, make sure your images have an image attribute and that your images are crawlable and indexable.
4) Reduce Image File size
Make sure that your image is compressed so it’s served in the smallest file size possible. Although, you can just export the image and experiment with quality percentages, but it’s best to use the highest possible quality images. The smaller the size of your article the lesser time it would take to open up. This would prevent the searcher from drifting away from your website.
5) Paragraphs, headings and subheadings
Try to keep your paragraphs as precise as possible. Make sure each paragraph has its own theme. You should be able to summarize that theme in one single sentence. If that’s not possible then it means that you simply need to add more paragraphs within your content.
Headings basically tell the reader what the topic of the upcoming text is. It basically helps understand the reader the theme of the topic before they delve in. If you want people to find their way through your articles, use subheadings to lead them. This will help them scan your page easily and find what they are looking for. This will help maintain the traffic on your site by not shooing the readers away because of the ease of comprehension of your content.
6) Using SEO related keywords
As mentioned in the layman’s guide to SEO, keywords are an integral part of your SEO article. Google wants you to write content that users will find easy to read and comprehend. It doesn’t want you to fill your article with your focus keyword to get your site a high ranking. Make your articles SEO friendly!
One of the ways that Google understands the topic of your text is by recognizing synonyms and other keywords that are related to your focus key phrase. That’s why you should retort to using synonyms of your key words and use key phrases every so often in your article.
7) Link to previous content
If you’ve already written content on the same topic as your current post, don’t forget to link to and from these posts. Linking makes your new blog post and existing posts stronger as you’re showing authority on the subject. Your link structure is important for your rankings in Google as it helps reader navigate your site. This can be understood as internal linking. It helps Google and the reader manage your content and understand relationships between different content on your site. Hence, always use this strategy within your articles to improve your ranking on any SERP (Search Engine Research Page).
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