AMP released: Faster Mobile Web for WordPress

There is no doubt that the majority of internet traffic nowadays, an estimate of at least 60%, is generated through mobile platforms. Given these statistics, it makes sense to ensure that your websites have the best responsive designs out there, as well as clean coding to ensure fast loading times and swift user experiences. Usually, all these options combined do tend to end up being quite a bit of work and even then you are still at the mercy of numerous other variables to make sure your click count stays high on the mobile web. This, however, is not the case anymore. In late February 2016, Google unleashed its revolutionary Accelerated Mobile Pages (APM) technology. Accelerated Mobile Pages, or APM, is a new initiative spearheaded by Google which aims to dramatically improve the load speed of pages mobile platforms like on phones and tablets.So where do you need to go and fork out your hard earned money to avail this service? Nowhere at all. The technology is absolutely free for everyone and requires absolutely no sort of effort to implement. AMP works automatically, regardless of you have a WordPress hosted website or a self­hosted WordPress site. For the former, nothing needs to be done; you are already good to go. For the latter, there are plugins that can you can use to make use of this technology; download free AMP plugin. Despite being released only a short time back, numerous sites and apps have embraced AMP and many are still continuing to do so. For more details on how AMP works,

please click here or have a look at this Google search demo. References:

https://en.blog.wordpress.com/2016/02/24/amp­for­wordpress­dot­com/

https://www.ampproject.org/docs/support/faqs.html

http://www.comscore.com/Insights/Blog/Major­Mobile­Milestones­in­May­Apps­Now­Drive-
Half­of­All­Time­Spent­on­Digital