WordPress Plugins Your Small Business Needs

It doesn’t matter if your business is small or big, there’s a pretty good chance that you’re using WordPress to market your services and interact with your customers. More than 60% of all small businesses use WordPress, so it’s a good idea to have a list of essential plugins that make managing your websites easy and effective, giving you the edge you need to come out on top of the competition.

Yoast SEO

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The market leading SEO plugin for WordPress, ‘Yoast SEO’ is famous for being a very well optimized plugin right out of the box. While WordPress itself has a very comprehensive SEO code, ‘Yoast SEO’ is for those who want to supercharge their websites’ traffic. Really, it’s one of the most important plugins you can have, regardless of what kind of website you have. A good and efficient SEO code is the backbone of any good website and is even more important for businesses. ‘Yoast SEO’ gives you that and more.

Google Analytics

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Another one of our must-have plugins, Yoast’s ‘Google Analytics’ dashboard is important for any business as it helps you to understand your customer base and effectively judge the current value of your brand in the digital space. Even though it’s necessary to set up a Google account 9if you don’t have one), in return you are provided a simple, user friendly data dashboard with stats on your site traffic, where visitors come from, conversions and sales. All this information is imperative to tailor your marketing and growth strategies to maximize your brand’s potential. Get it. Now.

Akismet

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Spam on your website is a very bad turnoff for new potential customers. ‘Akismet’ protects your blog from all kinds of comment and trackback spam. Ironically, the best defense against spamming already come pre-installed into every install of WordPress.. However, it needs to be activated with an API key to start doing its magic, which you can learn about by following the provided link. While no system is ever going to be 100% perfect, Akismet gets you pretty close.

WP Touch

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Google has been churning out numerous major algorithm updates, the latest of which brings some very severe penalties for websites that fail to meet its mobile friendliness standards. With mobile digital media time surpassing desktop web traffic, it can be very costly to lose out on organic search engine results from mobile platforms. ‘WP Touch’ looks to address this problem by implementing a series of formats to make your website conform to Google’s Mobile Test. Get ‘WP Touch’ and never miss out again on traffic from people on their smartphones and tablets.

Better Click To Tweet

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The number one rule of effective marketing is a strong social media presence. ‘Better Click To Tweet’ is a free plugin that makes it extremely simple for visitors to share your posts and services on social media with a single click and in turn drive more visits to your website. It really is that simple.

Broken Link Checker

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There’s nothing more infuriating than going to a website, clicking on an interesting link, only to get an error indicating that it’s broken. Don’t be that website. It’s one of the worst things that can happen to your site, because it makes you look lazy and unorganized; not a strong attracting point for potential customers. ‘Broken Link Checker’ makes sure that such a predicament never arises by monitoring the links in your posts, pages and comments and notifies you when it detects links that don’t work, missing images and redirects. Do us all a favor and get this already, really.

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In order to have a strong brand presence, you need a loyal fan base. And there is no better way to do that than to churn out quality content non-stop. But producing high quality content and getting it to the masses are two different matters altogether. ‘Related Posts’ looks to solve this problem for you as it directs your said potential customers towards more content (may or may not produced by you), using Zemanta’s network of sites, that they might enjoy, based on what they are currently viewing. If you want to keep your traffic high and establish a credible standing, then ‘Related Posts’ has you covered.

Google Language Translator

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While this one may not seem like an important plugin at first, you only to think about all the international data traffic your business might stand to lose just because your website was only available in English. Despite English being the lingua franca, this is actually a very plausible situation. It’s better to make sure that no matter who accesses your site from whatever part of the world, is able to read your content. After all, any traffic is good traffic.

Wordfence Security

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WordPress has a very comprehensive security infrastructure in place to protect your business sites, that is always being improved upon with the latest updates. However, there are a lot of options out there for people who want to go the extra mile and safeguard their sites from any kind of danger. ‘Wordfence Security’ is one such plugin that is really great value as not only does it do a deep server-side scan of your websites’ source code and compare it to the Official WordPress repository for core, themes and plugins to check for any infections. Furthermore, Wordfence also secures your site and optimizes it to improve loading speeds, improving rankings in organic search engine results. Win-win!

Contact Form 7

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A must-have for any business, ‘Contact Form 7’ is a powerful tool that is simple, user-friendly and very flexible as it allows you to create and manage multiple contact forms, each of which is also fully customisable. Furthermore, it is available in more than 60 languages and supports Ajax-powered submission, CAPTCHA and Akismet spam filtering, making it a very good fit in the WordPress infrastructure.

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