WordPress SEO Plugins and Tools
SEO optimization is the single most important goal of any website or blog. A good SEO code allows your website to rank higher in organic search engine results (which is the primary source of traffic for a site), which in turn increases your traffic count and revenue. While WordPress already has a comprehensive SEO infrastructure, there are a number of plugins currently available on the market that take SEO on your site to a whole new level.
1. Yoast SEO
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There’s no way that one can talk about SEO and not have a single mention of Yoast SEO. Regarded as one of the best (if not the best) SEO solutions out there, you will find this plugin in every top plugins list on the internet. With more than one million active installs, Yoast SEO gives you to capability to configure many settings relevant to search engine optimization both on a global and local level, such as editing SEO titles and meta descriptions, keyword suggestion from Google auto suggest, optimization of content for social networks, automatic XML sitemaps creation, etc. If you don’t have this plugin, then you’re doing your site a disservice.
2. All in One SEO Pack
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‘All in One SEO’ is an SEO package that is very much tantamount to ‘Yoast SEO’. While it offers pretty much all the same functionality as ‘Yoast SEO’, ‘All in One SEO’ is more likely be geared towards less technical users who do not require meticulous control over the website. Nevertheless, with features like set titles and descriptions, webmaster verification for different search engines, WordPress eCommerce sites compatibility and beginner friendly user interface, you honestly can’t go wrong with this pick.
3. Google Keyword Planner
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If there’s anyone who knows what they are talking about when it comes to SEO, it’s definitely Google. ‘Google Keyword Planner’ is an exceptionally useful tool that gives you insight into what people are searching for when they type into search engines. Available to everyone for free, the tool can show users various keywords they can bid on for their advertising campaigns and help them choose the right ones by showing them an estimate of search volume, number of results, and difficulty level. But what does this mean for the average blogger? Simply put, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords, that will help your site outrank the competition and make you successful.
4. Google Analytics by Yoast
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Our second pick from developer Yoast’s offerings, ‘Google Analytics by Yoast’ is a must have. Everyone knows why Google Analytics is important, but the main reason why you would opt for this version is that this plugin adds an analytics dashboard directly to the WordPress back end, meaning there’s no need for you to head on over to Google. You can see simply see the most important metrics for your websites’ traffic, right from the comfort of your website. It goes without saying, this plugin is highly recommended!
5. Social Metrics Tracker
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A strong social media presence is imperative to the success of any site. ‘Social Metrics Tracker’ looks to help you with that by tracking content shares from your site throughout popular social media platforms like Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest and Google+. It’s a pretty good way of gauging how your site is performing on the social web directly from the backend, as well as a great tool to gain an overview over your current performance and credible brand worth on the internet.
6. W3 Total Cache
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Page load times are a major factor in search engine results. A website that is not efficiently coded or has way too long loading times, is going to hurt itself severely in search engine rankings. ‘W3 Total Cache’ is a popular plugin that provides you with magnification and compression for CSS, JavaScript, posts, pages and feeds, as well as browser caching, all to make your website function extremely smooth and lightning fast. With over 900,000 active installs, there’s no reason for you to not try this out.
7. Broken Link Checker
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Broken links in your content are not just an infuriating experience for visitors, they also hurt your website’s SEO as these links go nowhere and as such are looked upon as undesirable by many search engines, hurting the site’s rankings. ‘Broken Link Checker’ helps you with this by regularly scanning your site for broken links, which can then be amended right from your plugin page. And to top it all off, it’s free. Never again be that annoying site that’s filled with broken links.
8. SEMrush
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One of the few paid tools on this list, ‘SEMrush’ is an SEO tool used by countless professionals around the world to improve their website by examining the current SEO trends of the time. As the saying goes, “knowing is half the battle” using this tool you have the capability to analyze where your competition’s traffic comes from, which keywords they rank for, who links to them, and much more. While ‘SEMrush’ does come with a free version, it is severely limited. If you are serious about getting the best SEO you can out of your site, then a paid membership of this tool will take you a long way.
9. SEO Friendly Images
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When we use the term content, we aren’t just talking about words. Other media, like videos and images, are also part of the equation and need to be optimized for best results. ‘SEO Friendly Images’ is a popular plugin that automatically update your images with proper title and ALT tags. Why is this important? Well, these tags (which are quite often neglected by users) are used by search engines very much in the same ways as keywords and signals, resulting in increased traffic towards your site through the said search engines. Definitely worth picking up.
10. WP Smush
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While providing proper tags is important for optimizing images for SEO, it is not all that can be done. Like previously states, fast page load times is key for success in search engine results. ‘WP Smush’ helps with that by stripping unnecessary information from your images, resulting in reduced file sizes (for faster load times) without loss in quality. Furthermore all pictures are automatically optimized whenever you upload the said files to your site, for ease of use and convenience. A very useful tool to have, no doubt.
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